JAYASOM AMAALA
Prepared by Nexa · September 23, 2026
Saudi National Day Giveaway · Performance Summary

The National Day giveaway reached 397,810 people and drove 150,536 engagements in five days.

Three Instagram ad sets ran September 18–23 for Jayasom AMAALA's National Day giveaway. This report covers what the SAR 5,449.66 in spend returned.

SAR 5,449.66
Amount spent
739,158
Impressions
397,810
Reach
536
Clicks
150,536
Engagements
20.4%
Engagement rate
Source: Meta Ads, Sept 18–23, 2026. Figures in Saudi Riyal (SAR).
Strategy
Why engagement was the objective
The giveaway ran on Meta's Engagement objective, built for short, high-interaction moments like a national holiday.
Result

The Engagement objective targets people likely to comment, react, share, or watch. That's what a five-day giveaway needs: visibility and interaction.

SAR 5,449.66 in spend returned 150,536 engagements across three audience segments, a 20.4% engagement rate on impressions.

Totals
Campaign at a glance
Combined totals across all three ad sets, Sept 18–23, 2026.
739,158
Impressions
SAR 7.37 CPM
397,810
Reach
Avg. frequency 1.86
150,536
Post engagements
20.4% of impressions
11,682
Reactions
Likes, loves & more
276
Shares
44
Comments
Direct conversation
477
Profile visits
Breakdown
Performance by ad set
Three audience approaches were tested in parallel.
Ad set Spend (SAR) Reach Impressions Engagements Profile visits
Interest-Based
Cold audience, National Day & wellness interests
 2,299.80 216,174 344,291 76,624 234
Lookalike (LAL)
Modeled on existing high-value customers
 1,799.89 134,365 261,462 43,959 129
Retargeting
Warm audience, prior site & profile engagers
 1,349.97 47,271 133,405 29,953 114
Total 5,449.66 397,810 739,158 150,536 477
Engagements by ad set
Interest-Based
76,624
Lookalike (LAL)
43,959
Retargeting
29,953
The Interest-Based ad set drove the most reach and engagement of the three - it also had the widest audience.